Scripted Visuals
Economic and Community Impact 2026
New voiceover
Open
Voiceover
No voiceover — visual only.
On screen
The Coca-Cola Company
Notes
The portfolio
Voiceover
Since 1886, Coca-Cola has grown alongside America. As tastes have evolved, so have we – expanding our business from one iconic beverage into a portfolio of brands for every taste, occasion, and generation.
On screen
Over 200 brands
Notes
Same visuals we have now, scroll past historic Coke imagery.
Script now puts this on screen: Over 200 brands including sparkling soft drinks, juices, milk and protein drinks, waters and sports drinks, and coffee and tea. — proposing we keep Over 200 brands and scroll bottles of the brands along the bottom of the frame instead.
Brands we'd show: BODYARMOR and/or Powerade. Smartwater, Fairlife regular (not corepower). Honest kids.
The U.S. system
Voiceover
While we are, today, a global business, we’ve built something remarkable right here at home – a system working coast to coast – making, moving, and delivering beverages people love across America.
On screen
In the U.S.
61 independent bottlers
70 production facilities
hundreds of distribution centers
Notes
$85 billion
Voiceover
This local system adds up to a big impact. In a single year, the Coca-Cola system supports $85 billion in U.S. economic contribution,
On screen
$85B in economic contribution
Notes
Footnote on screen: 2026 Assessment by Steward Redqueen.
$37 billion
Voiceover
purchases $37 billion from American suppliers,
On screen
$37B spent with American suppliers
Notes
We will remove the "$39 billion in salaries" text — it's left over from the previous version and doesn't match the new VO.
Footnote on screen: 2026 Assessment by Steward Redqueen.
One million jobs
Voiceover
and supports nearly a million jobs.
On screen
One million jobs supported
Notes
Footnote on screen: 2026 Assessment by Steward Redqueen.
Communities
Voiceover
We also strive to refresh communities in ways that go beyond an ice-cold beverage.
On screen
No on-screen copy.
Notes
Will replace topo chico with Smartwater
$177 million
Voiceover
In 2025, we poured $177 million dollars into organizations like the American Red Cross, Boys and Girls Club of America, and the National Park Foundation – supporting disaster relief, empowering young people, and preserving the places we all share.
On screen
Invested $177M in community programs.
Notes
Do we have access to any footage for the American Red Cross and the National Park Foundation?
Footnote on the $177M figure, per the script we received: **The Coca-Cola system, The Coca-Cola Foundation, and the Coca-Cola Scholars Foundation. Let's talk about it.
Close
Voiceover
Coca-Cola has been part of America for generations – and generations of people have built what it is today.
On screen
Locally Made, Nationally Loved
The Coca-Cola Company
Notes
Jenna Hazan: we're going to play around with this in production and whether it comes before or after the logo — she'll let us know what they recommend once they dive in next week.