Scripted Visuals
Economic and Community Impact 2026
New voiceover — demo
Demo of the new voiceover treatment.
Open
Voiceover
No voiceover — visual only.
On screen
The Coca-Cola Company
The portfolio
Voiceover
Since 1886, Coca-Cola has grown alongside America. As tastes have evolved, so have we – expanding our business from one iconic beverage into a portfolio of brands for every taste, occasion, and generation.
On screen
Over 200 brands
Direction
Same visuals we have now, scroll past historic Coke imagery.
Instead of this text: including sparkling soft drinks, juices, milk and protein drinks, waters and sports drinks, and coffee and tea — scroll bottles of the brands we want to include along the bottom of the frame.
Let's put together an exact list of all the brands we'd like to see here.
The U.S. system
Voiceover
While we are, today, a global business, we’ve built something remarkable right here at home – a system working coast to coast – making, moving, and delivering beverages people love across America.
On screen
In the U.S.
61 independent bottlers
70 production facilities
hundreds of distribution centers
$85 billion
Voiceover
This local system adds up to a big impact. In a single year, the Coca-Cola system supports $85 billion in U.S. economic contribution,
On screen
$85 billion in economic contribution
$37 billion
Voiceover
purchases $37 billion from American suppliers,
On screen
$37 billion spent on American suppliers
Direction
We will remove the "$39 billion in salaries" text — it's left over from the previous version and doesn't match the new VO.
One million jobs
Voiceover
and supports nearly a million jobs.
On screen
One million jobs supported
Communities
Voiceover
We also strive to refresh communities in ways that go beyond an ice-cold beverage.
On screen
No on-screen copy.
$177 million
Voiceover
In 2025, we poured $177 million dollars into organizations like the American Red Cross, Boys and Girls Club of America, and the National Park Foundation – supporting disaster relief, empowering young people, and preserving the places we all share.
On screen
Invested $177M in community programs.
Direction
**The Coca-Cola system, The Coca-Cola Foundation, and the Coca-Cola Scholars Foundation
Let's talk about this at the end.
Close
Voiceover
Coca-Cola has been part of America for generations – and generations of people have built what it is today.
On screen
The Coca-Cola Company